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Fun with Heat Maps
Whilst the rules of good website design are fairly straightforward and usually pretty easy to follow, it can be hard to know if you’ve got things right. Links that you think are quite obvious can be seemingly invisible to users, whilst features that you think will only attract minimal attention can be unexpectedly popular, and deserve more screen space. Some insight can be gleaned through tools such as Google Analytics, but they’ll only indicate that a link from one page to the next was followed, which isn’t much use of you’ve got multiple links to the same page, or have...
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Website Benchmarking Project Win
I'm delighted to announce a new business win in the form of a website benchmarking project. Unfortunately I can't say who it is for, other than it's a global electronics manufacturer, but you've definitely heard of them. The project involves assessing the websites of the client's resellers to ensure that they are as effective as possible in generating leads, sales and repeat business. That means not only compliance with technical and best practice standards, but also in terms of design, functionality, usability and the copy on the website. What's more, the major aim of the project is to help retailers...
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