The Joy of Search
I’ve been working on a search-engine inspired review of a client’s websites this week. Having been in the business for longer than I care to remember, it’s nice that search engine optimisation of websites now has some scientific substance, rather than being a black art involving loading the site with as many keywords as possible and sundry other dirty tricks. Search engines are far more sensitive to poorly structured HTML now, so I tend to start any review by going through the website with SortSite ( http://www.powermapper.com/ ). This nifty little tool will go through a whole...
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