Matt Tomlinson Digital Marketing - Back to Homepage
 

  1. Google Makes Website Forms Easy

    I've mentioned before how online services make capturing data from websites much easier than in the 'old' days , but if your needs (and resources) are more modest, then Google Docs' form and spreadsheet tools are an even quicker and easier way to collect data from your website. Since the tools are free, put no limit on the number of submissions and require no software to be installed on your website, Google Docs are a great choice for creating forms like "Contact Us", RSVP's or even for simple polls and surveys. Forms can span multiple pages and contain fields such as text (short and...

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  2. Online Tools Make Market Research Easier

    In a former job I used to produce a lot of web-based market research questionnaires. ¬It’s a task for which the web is ideal. Unlike a paper-based questionnaire, you can make your questionnaires full colour with interactivity, make sure that people complete questions, show or hide questions based on previous answers and above all, the data is already digitised, so you don’t have to get data keyed-in, introducing the risk of error. If you get the basics right, you can send out an invitation to a mailing list, get great response rates and meaningful data within a few hours, often...

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  3. Website Benchmarking Project Win

    I'm delighted to announce a new business win in the form of a website benchmarking project. Unfortunately I can't say who it is for, other than it's a global electronics manufacturer, but you've definitely heard of them. The project involves assessing the websites of the client's resellers to ensure that they are as effective as possible in generating leads, sales and repeat business. That means not only compliance with technical and best practice standards, but also in terms of design, functionality, usability and the copy on the website. What's more, the major aim of the project is to help retailers...

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  4. Market and Competitor Research

    What's going on in the marketplace? What are my competitors up to? Are my services and marketing materials up to scratch? All questions that you may have asked yourself, but it can be hard to find the time to answer them. That's where we can help.

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