Fun with Heat Maps

Whilst the rules of good website design are fairly straightforward and usually pretty easy to follow, it can be hard to know if you’ve got things right. Links that you think are quite obvious can be seemingly invisible to users, whilst features that you think will only attract minimal attention can be unexpectedly popular, and deserve more screen space. Some insight can be gleaned through tools such as Google Analytics, but they’ll only indicate that a link from one page to the next was followed, which isn’t much use of you’ve got multiple links to the same page, or have...